Essential Local Search Report
- Location Map – A map of all your locations.
- Listings Overview – Activity for your locations and listings: Entities (unique addresses being managed), Attribute Changes, Listings Live, Listing Updates, Duplicates Suppressed and Publisher Suggestions. The percentage change is from the previous period.
- Listings Profile Views – The number of times visitors viewed your full listings profile on any Directory. Does not include Google, Bing, or Yelp.
- Google Customer Actions – The number of times visitors took action from your Google listing. These actions include clicking the Call, Directions, or Website links. A phone call action occurs when a visitor clicks the phone number on a mobile device, regardless of whether the phone call was completed.
- Google Views on Search & Maps – The number of times your listing appeared in search results specifically on Google Search and Google Maps.
Advanced Local Search Report
- Location Map – A map of all your locations.
- Listings Overview – Activity for your locations and listings: Entities (unique addresses being managed), Attribute Changes, Listings Live, Listing Updates, Duplicates Suppressed and Publisher Suggestions. The percentage change is from the previous period.
- Listings Profile Views – The number of times visitors viewed your full listings profile on any Directory. Does not include Google, Bing, or Yelp.
- Google Customer Actions – The number of times visitors took action from your Google listing. These actions include clicking the Call, Directions, or Website links. A phone call action occurs when a visitor clicks the phone number on a mobile device, regardless of whether the phone call was completed.
- Google Views on Search & Maps – The number of times your listing appeared in search results specifically on Google Search and Google Maps.
- Facebook Demographics – The number of page views on your Facebook location pages, broken down by age and gender. Only includes page views from users who are logged in to Facebook.
- Reviews Overview – The average rating of your location and the number of reviews received, broken down by rating. This insight includes third-party reviews as well as any first-party reviews you have generated.
- Daily Rolling Average Rating – The rolling 90-day average rating over time. Each day we average the previous 90 days of reviews to come up with an overall average rating by day.
Ultimate Local Search Report
- Location Map – A map of all your locations.
- Listings Overview – Activity for your locations and listings: Locations, Attribute Changes, Listings Live, Listing Updates, Duplicates Suppressed and Publisher Suggestions. The percentage change is from the previous period.
- Listings Profile Views – The number of times visitors viewed your full listings profile on any Directory. Does not include Google, Bing, or Yelp.
- Google Customer Actions – The number of times visitors took action from your Google listing. These actions include clicking the Call, Directions, or Website links. A phone call action occurs when a visitor clicks the phone number on a mobile device, regardless of whether the phone call was completed.
- Google Views on Search & Maps – The number of times your listing appeared in search results specifically on Google Search and Google Maps.
- Facebook Demographics – The number of page views on your Facebook location pages, broken down by age and gender. Only includes page views from users who are logged in to Facebook.
- Reviews Overview – The average rating of your location and the number of reviews received, broken down by rating. This insight includes third-party reviews as well as any first-party reviews you have generated.
- Daily Rolling Average Rating – The rolling 90-day average rating over time. Each day we average the previous 90 days of reviews to come up with an overall average rating by day.
- Email Review Generation Rate – The rate at which visitors review your locations after receiving a review generation email. The columns show the raw number of emails sent, and the line shows the review generation rate and how it changes over time.