We highly recommend you take a look at these things on a quarterly basis, and watch our newsletter and Facebook page for any unforeseen Facebook updates or changes that we’ll communicate with you.
Update your Cover Image – Facebook recommends 851 x 315 Facebook cover size for the fastest load. This same size can also be found on the Facebook Cover template on Canva. Don’t forget to updated the “Description field” with important information, a call-to-action and a link to your website.
Manage your Tabs, Sections. and Call-to-Action Button – The call-to-action button is located under your cover image. Test your CTA button to make sure it is doing what you want it to, or choose one of the new CTA’s suggested by Facebook. Most of the tabs can be-reordered; put your best assets on top!
Check that Newsfeed – Your page’s newsfeed link has been removed from most pages. It’s still available, but you have to manually type it in or bookmark it to get there. Use this structure: https://www.facebook.com/YourPageNameGoesHere/pages_feed/ Once you are in your Page’s Newsfeed, Facebook makes it easy for you to engage with pages you’ve liked as your page. It is a great time to start engaging with other pages on a regular basis, as it helps to build your community and awareness of your page.
Eyes on the Insights – Now it is easy to see if your Weekly Insights and if they are up or down every time you access your page. The metrics are for Admins to see at the top of their Facebook page. Click Insights to see Post Reach, Website Click, and CTA Button Clicks and so much more.
Reviews are Top-of-Mind – If you don’t see reviews, click on “Edit Page Info” and then click on “Templates and Tabs”. Sometimes when Facebook makes changes, defaults reset. Check to see if you can turn this tab back on. This is a great reason to continually be providing remarkable service and products, and ask your customers to leave you a review!
Handy-Dandy Search box: Click on “Posts” in your left navigation and you’ll see a search box on the right side of your page. It allows you or anyone else to search for past posts for quick reference as needed.
Invite to Like: If you are running any ads, boosted posts, or get “likes” on organic posts, you can click on their names to “Invite” them to like your page. Note, this will send a personal invite from you, not your Page, but it can still be useful in building Facebook Likes from people who liked your post.