Facebook Ads with 20% Text or Less
If you are considering a Facebook Ad or a paid Facebook Boosted Post for your fan page, you must adhere to Facebook’s advertising guidelines. One of their main rules stipulates that you may not have more than 20% of your image contain text. Not sure what that looks like on an image? Here are a few examples we’re happy to share with you. You’ll notice that 20% actually isn’t very much.
Grid Image Checker Tool
There is a helpful Grid Image Checker Tool that can help you determine what 20% of your ad is.
- Navigate to the Grid Image Checker Tool & click the “Choose your File” button.
- Choose your file, then click “Upload“. Your image will show on this page.
- Select all squares that have text in it. It will notify you on side what the percentage of your image that contains text is. If it is 20% or less, you are good to go! If it is over 20%, you will need to make changes to your image.
Facebook Image Check Test Tool
All that you need to do is click “Upload” and choose the file you want to check. It will then generate your image below and let you know if it passes the 20% rule.
Why the 20% Rule?
Facebook’s intent is for you to put most of your text in the update bar and leave the images clean and simple. You may have as much content in your Facebook update as you need, but try to limit it to the essential information and call-to-action. When possible, blog about your ad, contest, initiative, event, etc and link to it. People who are interested can get all the details on your website/blog where there is much more space to elaborate.
If you are thinking of running a contest or giveaway on Facebook, be sure you know the rules. One common mistake we see is requiring people to “share” in order to win, and that’s a no-no, explained here.
To keep up with what else is new and coming to Facebook, read Jackie’s post, “Facebook Trends & Changes to Watch”
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