Training

Using the Google Analytics Dashboard plugin

Keep tabs on your WordPress site’s traffic using the Google Analytics Dashboard reports.

Here are definitions of the commonly used Google Analytics terms:

Avg Time on Site – Time spent by visitor on a web page. Typically, the higher the time on site, the more engaged visitors are in a site’s content.

Bounce Rate – The instances of visitors entering and leaving the same page. High bounce rates indicate the landing page needs to be improved and SEO work should be considered.

Page Views – Each rendering of the web page by the server is counted as a page view. Page views define an accurate estimate of how many times pages on your site were viewed by visitors.

Pages/Visits – The average number of pages viewed per visit to your site. Repeated views of a single page are counted in this number.

Referrers – Websites, Search Engines or Directories or any others identifiable as the origin of the visitor. One thing to keep a pulse on is how many mobile visitors are coming to your site and prepare your action plan for mobile.

Visits – Also called unique visitor, is an individual visiting a website over a specified period of time. A visit is understood as two consecutive actions by a visitor within a span of 30 minutes.

% of New Visits – The percentage of visits from first-time visits (from people who had never visited your site before)